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avoid the losers®

The risk hiding in plain sight isn't financial.

It's Human.

New Age Alpha provides innovative investment solutions that use actuarial science, data, and technology to mitigate the destructive effects of human behavior on your portfolio.

Markets aren't moved by numbers alone; they are driven by belief, emotion, and stories.

Human behavior is a hidden risk; it causes loss, it cannot be diversified away, and you don't get paid for taking it.

So what can you do about it?

Identify it, measure it, and avoid it.

You can diversify company risk away,
you can hedge market risk,
but you can only avoid behavioral risk.
Reset See what happens when you avoid overpriced stocks caused by human behavior. Calculated from

Manage risk
like an actuary

An actuary's goal is to underwrite risk without the influence of human behavior

Actuaries don't use prediction; they don't know the future and success is random.

Actuaries use probabilities to measure, identify and underwrite risk.

It's not about being right all of the time, it's about being wrong less often.

We think this way too.

The h-factor®

We have created the same probability for stocks.

We call it the h-factor.

The h-factor identifies and measures the behavioral distortion from storytelling that inflates stock prices beyond what companies can realistically deliver.

The h-factor measures this distortion which can cause a company to fail to deliver the revenue growth indicated by its stock price.

And we avoid it.

SEE HOW IT WORKS